Marketing and Supply Chain Management
The Department of Marketing and Supply Chain Management offers degree programs in two critical areas of business that drive customer engagement with a company or organization.
Marketing is the dynamic life-blood of every organization. Our marketing curriculum involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategies and marketing programs. Students are prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales.
A variety of companies and government agencies are all looking for the qualified graduate in supply chain management. Atlanta is being one of the centers for logistics and supply chain in the US, student have an opportunity to study and work with leading firms in the logistics and supply chain management industry. In addition, a supply chain graduate may work in any organization to facilitate its supply chain functions.