Name and Logo Usage
Use of University Name
The University name is Clayton State University.
The entire name should be used in all first references to the university. “Clayton State” may be used as a secondary reference when the full name has been used preceding it.
Our acromyn within the University System of Georgia is CLSU.
Do not use “CSU” in marketing materials.
- “CSU” is easily confused with Columbus State University, a university that has been in the USG longer than Clayton State University.
- Avoid hyphenating any part of “Clayton State University” whenever possible.
Logo Usage
What is a logo?
A logo or wordmark is a recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an institution, organization, or business. When used consistently, it helps create a clear and memorable identity and becomes a symbol that provides audiences with immediate and powerful recognition and association with the institution.
Clayton State University has three categories of brand marks: academic, office of the president, and athletics. The university wordmark is the primary identity of the university, while the university seal and athletic logos are available for more selective use.
Who owns the University’s logos?
They are the property of the Board of Regents of the University System of Georgia and are registered trademarks. The Board of Regents sets guidelines for how the marks can be used and requires that individual institutions assume responsibility for monitoring and protecting such usage.
These guidelines apply to anyone who might use a Clayton State University identity mark: faculty, staff, students, departments, internal and external organizations, printers, businesses and vendors.
Authorization for appropriate and accurate use of Clayton State’s identity marks is essential to comply with Board of Regents policy (7.11.8 Trademarks) as well as to positively promoting the university.
IMPORTANT – Logos are not to be altered in any way. This includes changes in color, shape and dimension. The official university logos are legally protected trademarks appearing on official communications (online and print), partnerships and sponsorships. Failure to abide by these strict guidelines may result in the need to reproduce materials at the cost of the unit or department who created such materials. The Office of Marketing and Communications must approve any uses of the logo.
To request approval to use the logo or word mark by selecting a graphic design request on The Office of Marketing and Communications project request form and we will review your request.