Visual Identity
The Clayton State University brand is our identity. It is who we are and what the experience of being a part of our community is like. The university brand frames and guides our communication strategy so that we can achieve our strategic organizational goals. Below are samples of the visual elements.
Typography
Fonts
Lato
Lato is the university’s sans serif typeface. It has 15 font variations of weight and styles.
Lato is a Google typeface and available for download.
Unna
Unna is the serif typeface of the brand. It is a Google typeface and available for download.
Color Palette
Official Colors
The official University school colors are Laker Blue and Georgia Clay. Please refer to the chart below for color matching codes.
Color combinations which reflect official colors of other institutions should be avoided when preparing materials that will represent Clayton State University.
Primary Colors
spot: Pantone 288
cmyk: 100.92.26.14
rgb: 9.44.116
hex: 092c74
spot: Pantone 165
cmyk: 0.74.100.0
rgb: 252.109.35
hex: fc6d23
Secondary Colors
spot: Pantone 305
cmyk: 54.0.6.0
rgb: 89.203.232
hex: 59cbe8
spot: Pantone 7580
cmyk: 0.77.97.15
rgb: 192.81.49
hex: c05131
spot: Pantone 200
cmyk: 3.100.70.12
rgb: 186.12.47
hex: ba0c2f
spot: Pantone 324
cmyk: 35.0.14.0
rgb: 156.219.217
hex: 9cdbd9
spot: Pantone 7409
cmyk: 0.31.100.0
rgb: 240.179.35
hex: f0b323
spot: Pantone 197
cmyk: 0.46.12.0
rgb: 232.156.174
hex: e89cae
spot: Pantone 7727
cmyk: 100.0.94.46
rgb: 0.111.68
hex: 006f44
spot: Pantone 168
cmyk: 12.80.100.60
rgb:115.56.29
hex: 73381d
spot: Pantone 7650
cmyk: 34.98.0.41
rgb: 114.34.87
hex: 722257
spot: Pantone 558
cmyk: 36.3.28.4
rgb: 154.190.170
hex: 9abeaa
spot: Pantone 431
cmyk: 45.25.16.59
rgb: 91.103.112
hex: 5b6770
spot: Warm Gray 2
cmyk: 6.7.10.11
rgb: 203.196.188
hex: cbc4bc