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Visual Identity

The Clayton State University brand is our identity. It is who we are and what the experience of being a part of our community is like. The university brand frames and guides our communication strategy so that we can achieve our strategic organizational goals. Below are samples of the visual elements.

Typography

Brand Fonts

The University's brand fonts are Lato and Barlow.

Lato

Lato is the university’s primary sans serif typeface. It has 10 font variations of weight and styles.

  • Lato Thin
  • Lato Light
  • Lato Regular
  • Lato Bold
  • Lato Black
  • Lato Thin Italic
  • Lato Light Italic
  • Lato Regular Italic
  • Lato Bold Italic
  • Lato Black Italic

Lato is a Google typeface and available for download.

Download Lato font

Barlow

Barlow is the university’s secondary sans serif typeface. It has 15 font variations of weight and styles.

  • Barlow Thin
  • Barlow ExtraLight
  • Barlow Light
  • Barlow Regular
  • Barlow Medium
  • Barlow Semibold
  • Barlow Bold
  • Barlow Extrabold
  • Barlow Black
  • Barlow Thin Italic
  • Barlow ExtraLight Thin
  • Barlow Light Italic
  • Barlow Regular Italic
  • Barlow Medium Italic
  • Barlow Semibold Italic
  • Barlow Bold Italic
  • Barlow Extrabold Italic
  • Barlow Black Italic

Barlow is a Google typeface and available for download.

Download Barlow font

 

Color Palette

Official Colors

The official University school colors are Laker Blue and Georgia Clay. Please refer to the chart below for color matching codes.

Color combinations which reflect official colors of other institutions should be avoided when preparing materials that will represent Clayton State University.

Primary Colors

 

spot: Pantone 288
cmyk: 100.92.26.14
rgb: 9.44.116
hex: 092c74

 

spot: Pantone 165
cmyk: 0.74.100.0
rgb: 252.109.35
hex: fc6d23

Secondary Colors

 

spot: Pantone 305
cmyk: 54.0.6.0
rgb: 89.203.232
hex: 59cbe8

 

spot: Pantone 7580
cmyk: 0.77.97.15
rgb: 192.81.49
hex: c05131

 

spot: Pantone 200
cmyk: 3.100.70.12
rgb: 186.12.47
hex: ba0c2f

 

spot: Pantone 324
cmyk: 35.0.14.0
rgb: 156.219.217
hex: 9cdbd9

 

spot: Pantone 7409
cmyk: 0.31.100.0
rgb: 240.179.35
hex: f0b323

 

spot: Pantone 197
cmyk: 0.46.12.0
rgb: 232.156.174
hex: e89cae

 

spot: Pantone 7727
cmyk: 100.0.94.46
rgb: 0.111.68
hex: 006f44

 

spot: Pantone 168
cmyk: 12.80.100.60
rgb:115.56.29
hex: 73381d

 

spot: Pantone 7650
cmyk: 34.98.0.41
rgb: 114.34.87
hex: 722257

 

spot: Pantone 558
cmyk: 36.3.28.4
rgb: 154.190.170
hex: 9abeaa

 

spot: Pantone 431
cmyk: 45.25.16.59
rgb: 91.103.112
hex: 5b6770

 

spot: Warm Gray 2
cmyk: 6.7.10.11
rgb: 203.196.188
hex: cbc4bc