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Illustration symbolizing growing enrollment

Growing Enrollment

Enhances collaboration between higher education institutions, local communities, and industry partners to strengthen student outcomes, align programs with workforce needs, and support regional development.

Signature Initiatives

  • Evaluate graduate program infrastructure to facilitate enrollment growth in high demand areas.
  • Execute targeted recruitment plan for key audiences including dual enrollment, adult, and underrepresented populations.
  • Finalize and Execute Strategic Enrollment Management Plan.
  • Optimize and leverage scholarships and financial aid to maximize enrollment and student success.

Progress

Recommendations
Not Started
In-Planning
In-Progress
Completed

Strengthening Graduate Programs to Drive Growth in High-Demand Fields

Recommendation Phase Progress
1.1 Assess Enrollment (Headcount) and Retention Rates (By Program), including admission yield rates, growth opportunities (upward social mobility), and enrollment capacity. 3
 
In-Planning
1.2 Review policies, processes, industry trends, and marketing efforts. 2
 
In-Planning
1.3 Review financial cost of attendance, ROI, debt/loan borrowing rates, graduate assistantships, scholarships, etc. 1
 
Not Started
Success Measures    
Evaluate Graduate Program Infrastructure

Success Measures:
- Year-over-Year Enrollment
- Admission Yield Rates
- Average Loan Borrowing
- Cost of Attendance

Targets:
1.1 Assess Enrollment and Retention Rates — Target: 45%
1.2 Review of Policies/Trends/Marketing — Target: 30%
1.3 Financial Analysis and Aid Review — Target: 15%		    

Targeted Recruitment for Dual Enrollment, Adult, and Underrepresented Students

Recommendation Phase Progress
2.1. Assess and analyze Dual Enrollment capacity for growth in specific counties, schools and programs. 4
 
In-Progress
2.2. Assess and analyze Stop Out population capacity for reinstatement in specific areas. 4
 
In-Progress
2.3. Establish a recruitment plan which includes campaign strategies to address first-year and adult populations. 2
 
In-Planning
2.4. Establish a calendar and communication strategy for recruitment events, invites, corporate sponsors, etc. 1
 
Not Started
Success Measures    
Execute targeted recruitment plan for key audiences including dual enrollment, adult, and underrepresented populations.

Success Measures:
- Admission Yield Rates
- Conversion Rates for Dual Enrollment

Targets:
2.1 Dual Enrollment Growth Capacity — Target: 60%
2.2 Stop Out Reinstatement Capacity — Target: 60%
2.3 Recruitment Plan Campaign Strategy — Target: 25%
2.4 Recruitment Calendar & Communication Strategy — Target: 15%		    

Finalize and Execute Strategic Enrollment Management Plan

Recommendation Phase Progress
3.1. Create and implement Element 451 CRM for Admissions and Student Success initiatives. 4
 
In-Progress
3.2. Create and implement a One Stop Shop model to address persistence, retention, and yield rates. 2
 
In-Planning
3.3. Establish and implement a plan to address critical enablers and priority areas of focus. 2
 
In-Planning
Success Measures    
Finalize and execute Strategic Enrollment Management Plan.

Success Measures:
- Enrollment of Georgians
- Undergraduate and Graduate Applications

Targets:
3.1 CRM Implementation — Target: 60%
3.2 One Stop Shop Model — Target: 5%
3.3 Plan for Enablers and Priorities — Target: 25%		    

Leveraging Scholarships and Aid to Boost Enrollment and Student Success

Recommendation Phase Progress
4.1. Review and expand gap funding usage for targeted populations. 1
 
Not Started
4.2. Establish and implement a financial literacy educational plan for students and parents to eliminate barriers to success. 1
 
Not Started
4.3. Review scholarship process, procedures, and best practices that impact admission yield rates and retention. 1
 
Not Started
Success Measures    
Optimize and leverage scholarships and financial aid to maximize enrollment and student success.

Success Measures:
- Undergraduate and graduate application volume
- Admission yield rates
- Reduction in cost of attendance barriers

Targets:
4.1 Gap Funding — Target: 10%
4.2 Financial Literacy Plan — Target: 20%
4.3 Scholarship Process Review — Target: 10%		    
 

Committee Members

  • Ashlee Spearman

  • Brian Skrzypek

  • Nichelle Gause

  • B. Jody DeFore

  • Ebrahim Khosravi

  • Penelope Cliff

  • Michelle Nelson

  • Kristi Clark

  • Mesha Brown

  • Myron Randall

  • Katherine Sylvestre