Master of Business Administration in Digital Marketing
Today, marketers must go beyond the traditional tools of branding, advertising, and promotions to engage consumers and capture market share. The environment on how consumers receive information and make decisions has radically changed.
To be successful today, marketers must understand digital marketing for insights into consumer behavior. The MBA Concentration in Digital Marketing prepares students with the necessary skills and knowledge to respond to customer expectations in the market and develop creative solutions for engaging consumers.
Students will learn how to reach consumers online, analyze performance and develop compelling content, in addition to general business principles. Students will be prepared for the growing number of job opportunities in this field as companies and organizations continue to increase their investment into online efforts.
View the degree requirements for Master of Business Adminsitration in Digital Marketing in the online academic catalog.
View the course map for the Master of Business Administration in Digital Marketing.
There are five eight-week terms giving applicants flexibility in their start date for the program.
Term 1: July 15
Term 2: September 1
Term 1: November 15
Term 2: February 1
Term 1: April 15
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